Partnership signals increased demand for industrial ammonia

New Zealand-based ammonia sensing equipment manufacturer Photonic Innovations Ltd. has partnered with ammonia refrigeration system supplier Active Refrigeration.

Photonic Innovations FLD4000 ammonia leak detection unit

In a sign of increasing demand for ammonia-based refrigeration systems in New Zealand, locally-based ammonia sensing equipment manufacturer Photonic Innovations Ltd. has partnered with another NZ company, ammonia refrigeration system supplier Active Refrigeration, in their first national distribution deal.

“It is fine timing. Ammonia’s popularity as a refrigerant has increased dramatically due to its green credentials,” said Dr. Ojas Mahapatra, CEO of Photonic Innovations.

Photonic Innovations Ltd. manufactures laser-based ammonia detectors and has recently been encouraged by interest in its products from large and small food processing businesses concerned with safety.

“At the same time health and safety regulations have also tightened to ensure that companies manage the significant risks that comes with ammonia usage. The end result is a strong demand for high quality, reliable and affordable ammonia sensors,” said Dr. Mahapatra.

“We are very excited and proud that we are able to deliver a world-class technology, in fact a world-leading product, for the safety of people who use ammonia,” he added.

Active Refrigeration, which is one of New Zealand’s biggest players in ammonia refrigeration, also sees safety as a top priority, particularly given the increasing number of ammonia systems in use.

“We are proud to partner with Photonic Innovations for nationwide distribution. Active Refrigeration has a history of promoting and installing natural refrigeration solutions with a focus on energy efficiency and sustainability,” said Mr. Craig Duff, Active Refrigeration’s managing director.

“We have a strong focus on leading-edge innovation and workplace safety with a nationwide support network. Partnering with like-minded companies such as Photonic Innovations with a paralleled ethos is simply a good fit to support our industry,” he added.

It is fine timing. Ammonia’s popularity as a refrigerant has increased dramatically due to its green credentials." – Photonic Innovations CEO Dr. Ojas Mahapatra

Photonic Innovations is encouraged by the demand and sees a growing market for ammonia systems in New Zealand as well as in the Asia-Pacific region as a whole.

"We plan on having 100 units in the field in New Zealand by the end of the year. We're shipping our first units to Australia next week so that is also a very exciting frontier for us,” said Photonic Innovations Sales Manager Daniel Healy.

“Our products have become extremely popular in Australasia and are gaining ground rapidly. We will make our products available to other parts of the world shortly,” added Dr. Mahapatra.

By Devin Yoshimoto

Jul 10, 2017, 12:10




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